A newer feature in Facebook Business Manager is the ability to share conversion pixels between your own account, and other peoples Facebook ad accounts.
This is really beneficial in some cases when you are doing a product launch and Joint Venture (JV) partners ar affiliates are supporting your launch.
If the JV partners are using Facebook ads in addition to their email campaigns, sharing your conversion pixel through Business Manager will help them optimise their ads more quickly because Facebook will have more data to work with.
All traffic coming to your site will be captured through the conversion pixel, not just the traffic you are sending yourself.
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