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If you are a marketer that has incorporated social advertising into your marketing plan, it’s likely that you’ve heard about Facebook’s new conversion pixel that was rolled out in the summer of 2015. If you are new to social advertising, it is important to understand how conversion measurement allows you to track actions people take after viewing your Facebook ads across various devices. By creating a Facebook pixel and adding it to the pages of your website where conversions happen (like a check-out or thank you page), you’ll get a clear picture of who converts as a result of your Facebook advertising.
The new Facebook pixel is setup to be an all-in-one tracking pixel that is different from years past. In early 2014 and 2015, marketers had to install one website custom audience pixel and then individual conversion pixels were added to thank you pages to measure each opt-in.
In this tutorial I am not going to talk about those differences or explain how you might need to make changes.
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How To Really Use Facebook Pixel
Facebook Pixel Tutorial 2017
facebook advertising
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